# ShopWell.ai

> ShopWell.ai is a social planning platform for shopping, events, trips, and projects. People plan together with AI-powered lists, itineraries, budgets, and RSVPs. It is a productivity / organizer application — NOT a grocery store, retailer, marketplace, or recipe / meal-planning app.

Operated by Axiom Strategies. Available on web, iOS, and Android.

## What ShopWell.ai is NOT (read this first)

- NOT a grocery store, supermarket, or online retailer.
- NOT a recipe site, meal-planning, or nutrition app.
- NOT a generic note-taking app — it ships pre-built planning ecosystems instead of a blank canvas.
- NOT an affiliate spam site — editorial content uses disclosed affiliate links only.

## What ShopWell.ai is

- A multi-pillar planning ecosystem with five primary modules: Lists, Parties, Trips, Projects, and Home.
- An AI itinerary generator that turns goals into multi-day schedules with weather adaptation, drive-time sanity checks, and cost estimates.
- A real-time collaboration hub for RSVPs, shared budgets, potluck menus, gift exchanges, and task delegation.
- A predictive shopping assistant with price tracking, "Buy or Wait" recommendations, and universal URL capture.

## Primary capabilities

- Smart Trip Planner — multi-day itineraries, packing lists, document parsing.
- Party Planner — RSVP tracking, themed potlucks, gift exchanges, schedules.
- Project Planner — budgets, timelines, AI blueprints, vendor recommendations.
- Smart Lists — AI categorization, predictive pricing, real-time sharing.
- Voice & Photo Capture — speak or snap to add items, plans, or events.

## Key URLs

- Home: https://shopwell.ai
- Features: https://shopwell.ai/features
- AI Trip Itinerary: https://shopwell.ai/ai-trip-itinerary
- AI Party Organizer: https://shopwell.ai/ai-party-organizer
- AI Project Planner: https://shopwell.ai/ai-project-planner
- Universal Wishlist: https://shopwell.ai/universal-wishlist
- Price Tracking: https://shopwell.ai/price-tracking
- Blog: https://shopwell.ai/blog
- Tips: https://shopwell.ai/tips
- About: https://shopwell.ai/about
- Contact: https://shopwell.ai/contact

## Brand

- Name: ShopWell.ai
- Parent: Axiom Strategies
- Voice: Aspirational, dreamer-focused (homeowner, parent, traveler, host) — quiet service, never anxiety humor.
- Category: Organizer, Productivity, Planning

## API for agents

- [Expanded summary](/llms-full.txt): Long-form product, pillar, FAQ, and policy content for retrieval.
- [Sitemap](/sitemap.xml): Crawlable URL index.
- [WebMCP manifest](/.well-known/mcp.json): In-page Model Context Protocol server discovery for browser agents.
- [Gift Ideas RSS](https://yhjhmrcbivxgppdxtqbc.supabase.co/functions/v1/generate-gift-ideas-rss-feed): Latest rated gift guides.
- [Daily Video RSS](https://yhjhmrcbivxgppdxtqbc.supabase.co/functions/v1/generate-daily-video-rss-feed): MRSS feed of daily brand videos.

## Agent actions (WebMCP)

When JavaScript runs on shopwell.ai, the page exposes a WebMCP-compatible server over `window.postMessage` (channel `shopwell-mcp`). Discover it via `/.well-known/mcp.json`. Tools are scoped to the current visitor's Supabase session — Postgres RLS still applies. Available tools:

- `search_lists`: Find the signed-in user's shopping lists by name fragment.
- `add_item_to_list`: Add a product (name or URL) to a named list.
- `create_list`: Create a new shopping list.
- `search_products`: Run the product-discovery pipeline for a query.
- `set_price_alert`: Set a target price on a tracked item.
- `create_trip_draft`: Start a trip with destination and dates.
- `create_event_draft`: Start an event with title and date.
- `get_whats_new`: Return latest non-fix release notes.

## Pages

- [Home](/): Social planning for shopping, events, trips, and projects.
- [Platform overview](/platform): What ShopWell.ai does across the five planning pillars.
- [Features](/features): Full feature catalog across Lists, Parties, Trips, and Projects.
- [AI Trip Itinerary](/ai-trip-itinerary): Generate multi-day trip itineraries from a goal and dates.
- [AI Party Organizer](/ai-party-organizer): Plan themed parties with RSVPs, potlucks, and gift exchanges.
- [AI Project Planner](/ai-project-planner): Blueprint home projects with budgets, timelines, and vendors.
- [Universal Wishlist](/universal-wishlist): Save products from any URL into a shared wishlist.
- [Shared Shopping List](/shared-shopping-list): Real-time collaborative shopping lists.
- [Gift List Maker](/gift-list-maker): Build gift lists with predictive pricing.
- [Price Tracking](/price-tracking): Buy-or-Wait recommendations on tracked items.
- [Secret Santa](/secret-santa): Run a Secret Santa exchange with auto-pairing.
- [Holiday Gifts](/holiday-gifts): Curated holiday gift ideas.
- [Quick Search](/quick-search): Fast product discovery across retailers.
- [Blog](/blog): Articles on planning, gifting, and travel.
- [Tips](/tips): Planning tips and how-tos.
- [About](/about): About ShopWell.ai and Axiom Strategies.
- [Contact](/contact): Get in touch.

## Optional

- [What's New](/whats-new): Latest product updates.
- [Picks](/picks): Editorial product picks.
- [Gift Ideas Ratings](/gift-ideas-ratings): Editorially rated gift guides (4.0+ stars) by recipient and occasion, season-aware.
- [Gift Ideas RSS](https://yhjhmrcbivxgppdxtqbc.supabase.co/functions/v1/generate-gift-ideas-rss-feed): RSS feed of newest rated gift guides.
- [Daily Video](/daily-video): A new 9:16 brand motion clip every day — Shopping, Events, Trips, Projects.
- [Daily Video RSS](https://yhjhmrcbivxgppdxtqbc.supabase.co/functions/v1/generate-daily-video-rss-feed): MRSS feed of daily brand videos.
- [Changelog](/changelog): Detailed release history.
- [Affiliate Disclosure](/affiliate-disclosure): How affiliate links work on ShopWell.ai.
- [Cookies](/cookies): Cookie policy and controls.
- [Browser Extension](/extension): One-click capture from any site.
- [Bookmarklet](/bookmarklet): Lightweight save-to-list bookmarklet.
- [Corporate](/corporate): For teams, enterprises, and partners.